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• The Fussy Traveler
  “Travel and change of place impart new vigor to the mind” I love traveling! The only problem is: I am a fussy traveler! Backpacking, shared rooms, low-budget everything and such are not things I’m very keen on. They must be great for students and hippies, but not for people who pack matching clothes, abhor long walks or hiking and consider hot showers, clean […]
• 5 Easy Landing Page Tests
  It’s landing page testing time! In this article, I will outline five ways to test elements on your landing pages. Before getting started with landing page testing, it’s important to ensure the following: Identify testing goals. Are you trying to increase sales? Leads? Identify them. Test variables... Please visit Search Engine Land for the full article. […]
• 5 Free Tools for Competitor Keyword Research
  If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what keywords they are ranking for. But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information? Here are five free tools to get you started in finding a variety of keywords b […]
• 4 Tips on Running an International PPC Campaign
  Running an international PPC campaign will have its challenges beyond the obstacles that you may run into when running a PPC campaign in just English. The importance of understanding the markets and customers outside of the US are only going to further help you see a strong ROI. Below are a few tips to help you get started on running your own foreign languag […]
• Google’s Search Results Get More Social; Twitter As The New Facebook “Like”
  Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s... Please visit Search Engine Land for the full article. […]
• What It Takes To Be an Independent Search Marketer
  Posted by LindsayIf you're a Search Marketer working at an agency, in-house or are out-of-work entirely, you've probably considered going independent at least once. A bad day at the office can inspire daydreams of earning more money and working from home in your pajamas. There are clear advantages to becoming your own boss but the grass isn't […]
• A Tweet's Effect On Rankings - An Unexpected Case Study
  Posted by jennitaLet me tell you a tale of an unexpected case study on the value of a tweet on a page's ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let's begin... Last Monday while I was checking the morning tweets, I noticed a ton of tweets about our Beginner's Guide to SE […]
• Chrome Appears To Have Hit 10,000 Extensions, Inching Closer To Firefox
  Yesterday, Google put up a post on the Chromium Blog to celebrate a year of extensions being available for their Chrome web browser. The main part of the post touts some big numbers that the feature has accumulated in the past 12 months. Those include, over 8,500 extensions, 1,500 themes, a third of Chrome users now having at least one extension installed, a […]
• Four More Google Employees Become ACM Fellows
  The Association for Computing Machinery (ACM), America’s first learned society of computing, has nearly a hundred thousand members. However, it only has about five-hundred “fellows.” Fellowship status is rewarded only to “outstanding ACM members for their achievements in computer science and information technology.” This year, those receiving fellowship incl […]
• Google Hits ‘Send’ On Priority Inbox For Android’s Gmail App
  Back in August, Google launched Priority Inbox, a feature that automatically flags messages that Gmail believes you’ll be most interested in. It’s a great feature — Google says it cuts down the amount of time users spend reading email by 15% — but until now it hasn’t really been available on Android, which features an otherwise great Gmail app. Today, that c […]